A Call To Action is an instruction to the audience in hopes of creating an immediate response. Using verbs such as “call now”, “find out more”, or “visit a store today” provokes the visitor to take an action after reading or viewing a video about your products and/or services.
CTAs do not have to be demanding and can simply be a polite request. When used properly, CTAs can create a pattern of behavior that assists the customer in completing a more demanding requests like purchasing a product or providing personal and contact information. An example of this can be the design and purchase of a designer bag. Your website might request the visitor to choose a style, design, color, or even a personalized engraving. When the potential customer follows all the steps, they are able to see their personalized and finalized product that will make them feel even more inclined to buy. If they are able to rotate their product on their mobile, tablet, and desktop that is also very helpful.